In this latest post around the topic of employer branding, I look at who should take responsibility for managing the employer brand. In a small business, it’s going to fall to the business owner or director to be aware of the employer brand and to make the day to day decisions that affect how the […]
Giving interview feedback – why would you want to do that?
The common belief is that employers can’t be bothered giving candidates feedback after interviews. Most people who are actively applying for jobs and attending interviews will tell you that they don’t hold out much hope of hearing back from the company unless they’ve been successful. So employers aren’t bothered about giving interview feedback. I don’t […]
Improve your recruitment process, improve your employer brand
So far in this series of blog posts about employer branding we’ve looked at what it is and how to measure it. We’ve said before that your employer brand is what people say about you. One group of people who usually have a lot to say are those who’ve applied to work for you. When […]
Improving your employer brand – why doing nothing is not an option
The last two posts on the subject of employer branding have covered an explanation of what it is and how to measure it. So, what do you do with the feedback and statistics once you’ve collected them? Put all the information in a 50 page report complete with graphs, executive summary and fancy binding and […]
Measuring the strength of your employer brand
Leading on from the last post about employer brand, it’s all very well being aware that you have a reputation with both existing and prospective employees but how do you really know how good that reputation is? Ask them The simple (but not necessarily easy) answer is to ask them. After every recruitment campaign, ask […]
Employer brand – what does it mean?
We’re hearing lots of talk about the employer brand but what exactly is it? Your employer brand is a game of two halves. On one hand, it’s the reputation you have as an employer. It’s how you are perceived by the people who work for you and it’s what they say about you when they’re […]
Show me your salary benchmarking
I watched the tv programme Show Me Your Money on Channel 4 one evening. It was a documentary about the pay strategy (or lack of it!) of Pimlico Plumbers in London. The company was established in 1979 and over the years, the attitude to pay and reward has been haphazard to say the least! In […]
Lessons from a recruitment experience gone wrong
When does recruiting start? When you put out a job advert? When you phone your preferred recruitment agency and ask them for CVs? Maybe it’s when you start mentally preparing yourself for an onslaught of mostly unsuitable applications. Needless to say that I don’t think that’s when recruitment should start. For me, it starts when […]
HR FAQ – can I employ someone under 16?
School holidays are coming. It’s the time when teenagers start thinking about getting part time jobs, or perhaps when their parents start “encouraging” them to get summer jobs. The teenager gets valuable work experience and can show on their CV that they’ve been working during the holidays, ideally in a field or area they’d like […]
Exit Interviews – the door’s that way
The general idea of an exit interview is to understand the reasons why someone has decided to leave the company, and for the company to gain feedback on what they may or may not be able to do differently in the future. However, it’s often the case that an employee doesn’t see any value in […]
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